Plate with fork, knife, and rose

Valentine’s Day Marketing Tips

Valentine’s Day can be a special day. It can also bring on unnecessary stress. Everyone wants to make this day special, and the pressure of finding the perfect way, or place, to spend the evening can be a little tricky. It’s estimated that an average of $143 is spent on dinner during Valentine’s Day, with a total of $19 billion being spent. With these statistics, it’s easy to see why it’s one of the biggest days in the restaurant industry. It can certainly be difficult to stand out amongst the competition, but here are some ways you can attract couples this Valentine’s Day!

Offer Early Reservation Specials

Reserving the perfect time can be tricky. Offering early reservation specials can be a great way to relieve stress and entice customers. For example, you can offer one free drink or dessert if a customer books their reservation prior to a date you set. And this will give you a decent headcount to work off of. A win-win!

Valentine’s Day Menu

Because there will be an abundance of meal orders being placed, you may want to simplify your menu for the sake of your customers and your chef. Keeping the menu at a fixed promotional price may also entice more couples to come and stay. Crafting Valentine’s themed dishes and drinks is a fun way to spice things up. For example, you could create heart-shaped deserts or offer fine crystal champagne flutes. Offering pairing suggestions to your guests encourages additional wine and beverage purchases as well.

All About The Little Things

As a society, we tend to gravitate towards the little things; Positive actions, compliments, the last cookie from the cookie jar. And you can help personalize your customer’s experience with little things of your own! Flowers, name cards, and even proposal packages can turn an evening from special into…even more special! Asking guests about personal preferences during the booking process can help you greatly. This makes the process a bit more simple and allows for a much more enhanced dining experience.

Social Media Promotion

Time to get the word out! Giving a glimpse into your Valentine’s Day experience will show diners what to expect and drum up some excitement. Give a behind-the-scenes look at the menu, drinks, and flowers. Use plenty of red coloration and warmth, showcasing your restaurant as the place to be this Valentine’s Day! And remember; angles are everything.

No Bake Peanut Butter Pie Featured Image

No Bake Peanut Butter Pie

The holidays can be taxing on your wallet. And sometimes, your belt. We know the struggle. It can be really tempting to scarf down that third helping of Prime Rib and Garlic Mashed Potatoes, washing it down with your fifth glass of Scotch. But it’s important to remember that moderation is key…eh, who are we kidding? Indulge! It’s the holidays! With that being said, I suppose we can provide you with a slightly healthier dessert option this season?

Here’s what we recommend for a great Strawberry Pretzel Salad!

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We’re kidding. Relax.

Today’s recipe is for a No-Bake Peanut Butter Pie.

What You’ll Need

  • 1 package cream cheese (8 oz.)
  • 1 cup peanut butter
  • 1 cup milk
  • 1 1/2 cups confectioners’ sugar
  • 1 package frozen whipped topping, thawed (about 16 oz.)
  • 2 prepared graham cracker crusts (about 9 in.)

What To Do

Beat cream cheese and sugar together. Mix in milk and peanut butter. Beat mixture until smooth. Fold in your whipped topping. Spoon mixture into two graham cracker pie shells. Cover and freeze until firm.

And that’s it! A great, reduced-fat treat for you and your guests. Or maybe just you? I don’t want to assume anything.

Brief History Of Eggnog Featured Image

A Brief History Of Eggnog

Sometimes, I wonder where Eggnog really came from. And this thought keeps me up at night. Okay, it doesn’t. But don’t you wonder?

It’s widely accepted that Eggnog originally stemmed from an early medieval drink in Britain called “Posset”, which was a hot, milky ale-like beverage. Well into the 13th century, the drink was consumed, even by monks. At least paired with eggs and figs. And it was around this time that a rough version of Eggnog came into existence. Since eggs, milk, and sherry were considered “wealthy” food products, Eggnog was often used in toasts.

In the 1700s, Eggnog lept across the vast seas to the American colonies. Being as how the early status of the US was run rampant with chickens, cows, and a much cheaper rum, it’s no wonder the drink became easily accessible.

The name “Eggnog” is still riddled with mystery. Some speculate that the “nog” portion comes from “noggin”, which translates to a wooden cup. Also “grog”, which as you may or may not know, is a strong beer. But by the late 18th century, the amalgamate of “Eggnog” became the final name of the drink.

Die-hard lovers of the beverage claim that those who don’t like Eggnog have never tasted “the real thing”. Seeing as how Eggnog you would pick up at the grocery store is packed with sugar and as little as 1% egg yolk, I can see how this much more artificial take on the original homemade version would deter people. I, for one, happen to like the stuff. Would I drink it every day? No. But that’s kind of the point. It’s a nice little holiday treat.

A fun little fact; George Washington had his own variation on the popular Yuletide drink. The recipe is as follows:

  • One qt. milk
  • One qt. cream
  • One dozen tbsp. sugar (yikes)
  • One pint brandy
  • 1/2 pint Jamaican rum
  • 1/2 pint rye whiskey
  • 1/4 pint sherry (sherry, Niles?)

Mix the liquor. Separate the yolks and whites of eggs. Beat yolks. Add sugar to said yolks and mix well. Add the cream and milk, beating it slowly. Beat egg whites until stiff and fold into mixture. Set it and forget it (to cool) for a few days. Taste frequently.

That seems like an intense recipe. Count us in!

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10 Reasons Why Thanksgiving Is The Best

We all joke about how our in-laws can piss us off or how we really shouldn’t be “celebrating” such a holiday, but to us, Thanksgiving means something special. It gives us an opportunity to tell our family, friends, and loved ones how much they mean to us.

But also food. Lots and lots of food.

Here are 10 reasons why Thanksgiving is the best:

1.) Family

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Whether it’s your mom who calls you every morning to give you the weather update, or that one uncle that is psyched to show you his new Hess truck, being surrounded by your family is always a unique experience. And since you probably don’t see them that often, enjoy it.

2.) Food

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Oh my, just look at that. Delicious turkey.

3.) Friends

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A little Friendsgiving is always a good time.

4.) Food

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Can’t forget the stuffing!

5.) Loved Ones

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Look at how happy they are. True love, folks.

6.) Food

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…is it getting hot in here?

7.) Giving Thanks

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Being thankful for everything you have.  Letting those closest to you know how much they mean. Nothing beats that.

8.) Food

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WHOA MAMA.

9.) Spending Time

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We know what truly matters.

10.) And The Food

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Beautiful.

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Best Ways To Budget For The Holidays

As much cheer as the holiday season can bring, it can also bring stress. A lot of it. Between, preparing parties, arranging your affairs, and having a large list of gifts to acquire for your loved ones, it can drain you physically, mentally, and financially. One way to seriously reduce stress during the season is to properly budget your money situation. Taking even the smallest steps can result in a huge weight being lifted off your shoulders. Here are a few tips for a stress-free holiday season:

Write Out A Budget Plan

Budget Plan

It helps to know exactly what money you’re working with, and sitting down/coming up with a budget plan will help you decide how much you have to spend on bills, food, and gifts. Once you prioritize your money, you’ll see how much excess funds you have access to. Because there’s nothing worse than an overdrawn bank account.

Minimal Saving For Maximum Results

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A majority of people can easily be deterred from saving if the amount of extra income being stowed away isn’t a large amount. How do I know this? Because I’m completely guilty of having these thoughts. However, putting away even $30 a week can make a big difference in your budget. Take the couple dollars you were going to spend on that espresso, and put it in the piggy bank. It really adds up.

Space Out Your Purchases

Space Out Purchases

This may seem like a simple tip, but there is a certain appeal to getting as much shopping done as possible in a limited timeframe. Try to resist this urge and space out your shopping trips in order to maximize your money.

Cast Aside Holiday Guilt

Cast Aside Holiday Guilt

Okay, I get it. This last tip is easier said than done. But take a deep breath and a second to realize that the holiday time isn’t just about giving gifts; It’s about showing those around you how much they mean to you. And it’s completely understandable that you won’t be able to get gifts for everyone in your life. And even the ones closest to you will understand if you can’t shower them in presents.

Because water is a lot more efficient.

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Winter Cocktails To Warm You Up

Winter Weather is perfect for gathering ’round the fireplace, enjoying the company of your loved ones, and sipping on a nice cocktail. But I’m not referring to a Bulleit on the rocks. I’m referring to drinks that’ll heat you up and the night. Warm, Winter Cocktails can be a wonderful treat, and here are our recommendations:

Hot Chocolate

Hot Chocolate

Hot Chocolate is a staple Winter beverage. It’s the perfect balance of cocoa, milk, and sugar. But by adding a little bit of liquor, this beautiful breakfast blend can turn into quite a tasty treat. The typical choice here would be a sweet liqueur, but you can add whatever you’d like and it would still be delicious. Whether it’s Bourbon, Red Wine, or even Rum, this chocolatey craft cocktail will become your new favorite.

Irish Coffee

IrishCoffee

Why simply have coffee when you can enhance that caffeine kick? Just add some whiskey, sweetener, and cream, and you’re good to go! A quick pick-me-up that tastes great. From dusk ’till dawn, an Irish coffee can be enjoyed any time of day.

Apple Cider

AppleCider

Once fall rolls around, Apple Cider becomes a popular choice. Adding some spiced rum to this drink can make it a creative concoction. You can either buy bottled cider or make your own for ultimate taste control. Best served with a cinnamon stick or apple slice.

Hot Toddy

HotToddy

A Hot toddy is a common drink in Irish gastropubs. All you do is take a spirit like Whiskey or Brandy, mix it in some hot water, and add a sweetener, usually sugar or honey. Depending on who makes it, they may pour in hot tea or ginger ale as opposed to water for a richer taste. People utilize the toddy’s soothing, steamy properties to help relieve cold symptoms. The best kind of medicine!