We live in the age of technology and progression. And with that comes exciting new advancements in various industries, including Foodservice.
I’m sure you’re aware of what flying drones are. They’ve really taken over…in drones.
Picture this; You just walked into your house upon completing your brutal 9-5 + 1.5-hour commute. It was especially rough today because Karen from billing accidentally left out a 0 while importing your sales order, and someone ate your leftover meatloaf that you CLEARLY labeled with your name. You drop your keys on the floor and walk towards the kitchen. You open the fridge and freezer, and then it hits you like a freight train; You forgot to defrost the chicken. And you can practically play hockey with that ground beef. You’re starving at this point, and you’ve already eaten enough Lean Cuisine meals to kill a horse. So naturally, you’re left with one reasonable option…
…have you not figured it out yet? It’s take-out. Delivery. Direct to your door. The good grub.
Well, sure. You COULD go out and get something, but you’re already tired. And if you already had prior knowledge of this, you would have picked food up on the way home. So it’s time to pick up that laptop, tablet, or phone and get orderin’.
But you’re not alone. Not by a long shot. In 2015, reports showed that an estimated 2.5 Million online food orders were placed daily.
Let that soak in for a second.
That’s a whole lotta chow, and that’s not counting call-ins to those restaurants. And we’re willing to bet that number has at least doubled since then. With the convenience of mobile food ordering, it’s hard to resist the urge. Restaurateurs have quickly taken notice to the growing trend, and have tailored their delivery services accordingly.
So, what does this have to do with drones?
Due to the increasingly high food delivery demands restaurant owners face, they need all the help they can get. And since drones are designed to cover wide distances at relatively fast speeds, this seems like a logical choice for delivery purposes. In fact, big faces in business such as Uber are already working on food-delivery programs involving drones. WE HAVE THE TECHNOLOGY.
Let’s weight the pros and cons of drone delivery:
The Pros of Drone Delivery
- Customers want their food yesterday. Offering a drone delivery service that gets this done in a speedy fashion will boost customer satisfaction and overall efficiency.
- You won’t need to spend thousands on your marketing. The drones will speak for themselves. Everyone will view you as a progressive and advanced company.
- Considering that a majority of food deliveries aren’t huge to begin with, this will not significantly impact your drone’s carrying ability. You also won’t have to worry nearly as much about resources when traveling to a customer’s location.
- There will be less of a need for drivers, reducing your cost and freeing up employees to handle other important tasks. Keeping your restaurant running smoothly is always priority, and with the addition of drone delivery, it will be much simpler.
Similar to everything in life, there are its cons:
The Cons of Drone Delivery
- Drones come in a wide variety of shapes and sizes. For the most part, however, they can be relatively pricey. And seeing as how you need the drone to support heavier weight, a larger model may be needed.
- Bigger companies have the necessary resources readily available to test out the drone’s stability, weight limitations, and distance coverage. Smaller businesses may not be able to swing this as easily.
- Since this technology is relatively new, usage and regulations are still being developed. Any laws that apply to the flying of drones must be carefully observed. A good deal of research prior to the purchase of one would be beneficial.
- Minor and major malfunctions can easily create a hassle on something so new and advanced. Technical problems can result in costly repairs and downtime.
It’s clear that we’re headed towards fully integrated drone delivery services. What now seems like a dream will soon become a reality and a normal business practice. Experimenting with drone technology now can help you plan for a new type of customer service experience.