Restaurant Interior Design can be fun. It can also be tricky. You have to be appealing to a critical and hungry public while keeping your brand identity consistent. When deciding how to handle the interior of your restaurant, here are some tips to keep in mind:
Picking A Theme
Picking a theme for your restaurant can be a challenge. It can be a lengthy process and will require a proper analysis of your specific wants and business needs. What kind of cuisine do you want to specialize in? What location are you scouting? You want it to convey your distinctive sense of style while appealing to your target demographic. Keeping it relevant to your personal interests will not only be a great motivator, but will also allow that unique, personal touch that only you are capable of.
Focus on Target Demographic
This should be one of the first things you think about when it comes to your restaurant. Who are you trying to appeal to? What is their age group? Where are they most likely to spend time? Having this knowledge will help you make aesthetic adjustments accordingly. It can be as simple as a change in your lighting fixtures that can capture the generational mood of each table.
Try to think back to the last nice restaurant you walked into; What was great about it? Was it the atmosphere? The menu options? Or maybe it resonated with you so well simply because it had a nice entrance? You want to be able to immediately entice your customers, and having a unique entrance can grab someone’s attention quickly. You only get one chance at a great first impression, so take advantage of that by spicing things up.
Proper Decor And Art
Depending on the theme you’ve chosen, you will want to outfit your eatery in a suitable manner. Hypothetically speaking, if your restaurant serves Japanese food, it would be wise to research the culture and gain insight into what would work well. For example, the Tanuki has been significant in Japanese folklore since ancient times. You could maybe have some Tanuki statues spread out throughout the restaurant. And perhaps you can hang up some Kakemono (which literally translates to “hanging thing”) scrolls that display artwork and calligraphy. It’s the little things that will stand out the most.
Consistency is key, and your restaurant’s color scheme is no exception. You can either dived your colors in different portions of the place, or stick to one unified scheme all over. Color works in tandem with your furniture and lighting to create a specific mood. Vibrant hues would work well in a pub, while a family establishment may look better with a pastel palette. Remember; make sure it properly reflects your theme and your target audience.
The one thing you may not think about when planning your restaurant interior design is your actual kitchen. Open kitchens are big these days, and by providing a glimpse into the daily duties of the staff and their cooking process, you’re allowing for a much more personal and relatable experience. I know I enjoy watching the magic happen. Or you can keep it simple and install glass doors or a service window.